Consumer Trends

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A single 'Everest Red' hybrid tomato on a supermarket shelf, overshadowing a basket of heirloom tomatoes, symbolizing market competition.

Heirlooms vs. Hybrids: Tomato Battle Intensifies With New 'Everest Red'

Just six months after its introduction, a new hybrid tomato called 'Everest Red' now accounts for 15% of supermarket tomato sales in the Northeast, directly impacting the sales of cherished heirloom v

Ezra Kaplan·June 2, 2026